What is the difference between Content Boost and Sponsorship Banner?
There are two ad types on Zest
1. Content Boost: a Zest ad type that boosts the exposure and traffic of your marketing content such as: articles, videos, podcasts, gated content, etc.. Content Boosts are measured and purchased in clicks.
2. Sponsorship Banner: a Zest ad type that allows you to promote anything: products, events, and any type of content. Banners are measured and purchased in impressions.
The difference between the two ad types is that content boost is limited to marketing content only, whereas banners can be used for promotion of any asset.