How many banners can I create?
As many as you like. However, we recommend A/B testing 2-3 options at a time.
Typically, setting 2-3 banners is a good amount. This really depends on how many impressions you have in credit; clients usually spend about 100 - 150k impressions per banner (after testing).
How can I optimize the results of the Sponsorship Banner?
Here are some general tips to improve the CTR:
Tagline focus should be on the product offering (what's in it for me, what can I achieve?)
Include a free offer or trial if possible
Keep it clean/simple and professional for best readability
That means no uppercase sentences or exclamation marks
We recommend A/B testing multiple options to see what gets the best results on our end and your end (e.g. GA or other marketing analytics tool).
What is a good CTR for my banner?
CTRs vary per product and offering. The average we see is around 0.08% - 0.10%.